Protected by Science

2024

Campaign and retail delivery photography for POC Sports' first brand campaign, Protected by Science, shot across multiple locations in the Southern Lakes with the brand's athletes and ambassadors, for use in campaigns and e-tail.

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Multiple locations in one trip meant resetting for different light and terrain within the same days, prioritising athletes actually riding over posed set ups.

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Close-up of a person taking a photo of a butterfly on an orange flower using a digital camera.