Above the Inversion

A brand shoot for Lake Hāwea Station, up at the Falcons Nest for sunrise above the inversion layer. The focus stayed on the station's people and their landscape as much as the product they were wearing, treating the place as part of the story rather than a backdrop.

Shot above the cloud line at first light, working with the inversion rather than waiting it out, so the station's people and the product they wore sit inside a landscape most brands never get access to.

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